The Pharma Market Research Conference is widely attended by a large variety of
professionals from large, medium-sized, and emerging pharmaceutical, biotechnology,
medical device, and diagnostics companies.

  • Market Research/ Marketing Research
  • Global Marketing/ Marketing
  • Brand Management/ Product Management
  • Strategic Planning/ Business Planning
  • Business Research
  • Qualitative Research/Quantitative Research
  • New Products/ Product Planning and Analysis
  • Business Intelligence/ Competitive Intelligence
  • Customer Insights
  • Knowledge/ Information Management
  • Industrial Research/ Information
  • Customer-Scientific-Medical Research/Information
  • Emarketing/ eBusiness/ eDetailing
  • Business Development/ Marketing and Sales

This conference would also be of interest to consulting organizations, software solutions, law
firms, and other service providers working in this area.
WHO SHOULD ATTEND
FOCUSED TOPICS
  • Future Trends in Market Research; Leveraging Market Research for Forecasting

  • Managing the marketing analytics deliverables in joint commercialization engagements

  • Role of Market Research in the evolving Next Generation Bio-Pharma

  • Managing Vendor Relationships in Small to Mid Size Pharma Companies in These Economic Times

  • Best Practice:  How to Design and Execute Market Research for Senior Decision Makers

  • Best practices in using HCP-identified patient-level data to drive differential messaging programs

  • Discussing / Sharing Best Practices on Compliance Issues or Adverse Event Reporting

  • Segmentation

  • Greening Market Research

  • Demonstrating How Market Research can Shape and Influence Business Decisions or Transforming
    Research into Knowledge for Senior Management

  • Black-box conjoint study to identify value/price and defining what R&D should be developing in the
    future.
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FEBRUARY 1-2, 2010 NEW JERSEY