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Praveen Advani
Executive Director, Worldwide Market Research - Immuno-Oncology
Bristol-Myers Squibb

Praveen Advani has more than 17 years of experience leading global market research efforts for new products and in-line brands
in the Pharmaceutical Industry. Praveen is currently Executive Director, Worldwide Market Research - Immuno-Oncology at
Bristol-Myers Squibb.

He was previously the Director & Team Leader for Womens Health, Insomnia and Pain Franchises in Global Market Research &
Analytics at Merck. In his 9 years at Merck, he successfully led global market research efforts for the launches of Diabetes
(Januvia/Janumet) and Glaucoma (Saflutan) drugs. Prior to Merck, Praveen was with Aventis Pharmaceuticals (now
Sanofi-Aventis) for over 6 years and was instrumental in leading global market research for the successful launch of Lantus.  

Praveen holds a M.B.A. from Thunderbird, The American Graduate School of International Management and a Bachelors degree
in Engineering from the University of Pune, India.
Lisa Courtade
Executive Director, Global Market Research Excellence
Merck & Co., Inc.

A strategic, solutions oriented business leader with over 20 years of success in delivering customer insights that drive business
results, Lisa has a passion for the healthcare industry and for the patients we serve. Lisa Courtade currently leads executional
excellence and the transformation of insights generation at Merck as the Executive Director of Global Market Research
Excellence. In this role, she and her team are responsible for driving business results and creating customer value by delivering
value based innovation. Lisa was an early adopter of engaging patients in marketing research and leveraging CPG
methodologies in the pharma space which contributed to receipt of the ARF’s David Ogilvy Award for creative use of insights in
celebrate breakthrough moments when creative inspiration and research insights come together to produce a spectacular
advertising campaign.  

Lisa lives her passion for shaping the future of the industry by serving on the Marketing Research Institute International Board
(MRII) as Chair of the Pharma Curriculum Committee and as an Advisory Board & Steering Committee member for the University
of Georgia’s Masters in Marketing Research program, where she also serves as an alumni mentor. Lisa is an active member of
the Healthcare Businesswoman’s Association (HBA) where she chaired Career Development and served as the first Global
Research Director. In 2013 Lisa was awarded the PMRG’s prestigious R.R. Fordyce Award for exemplary leadership, service and
dedication to the healthcare industry and the healthcare market research community.
Sandipa Dublish
Sr. Director Global Market Research
Alexion Pharmaceuticals

Sandipa Dublish heads the worldwide market research team at Alexion – a biopharmaceutical company focused on developing
therapies for life threatening ultra-rare diseases. In this role she has focused on developing innovative market research
approaches, specifically designed to get maximum insights in the ultra-rare disease landscape. Sandipa has utilized Big Data –
alongside qualitative research to get thick descriptions of physician and patient behavior. Sandipa is now busy expanding the
Alexion market research team around the globe, as well as building a New Products Commercial Assessment team at the US

Sandipa has extensive experience in Global launch planning and life cycle assessment. She has launched three oncology drugs
– Halaven, Ixempra, and Sprycel.    .

Sandipa holds a PhD. in Marketing from Florida International University, Miami.
Steve Girling
Ipsos Healthcare

Steve is President of Ipsos Health in North America, with responsibility for quantitative research and IUU-Health teams. He is a
member of the global healthcare and new product development boards.

Previously, Steve was Senior Vice President and General Manager at Campbell Alliance. He was also a founding member of the
Corporate Strategy Practice, in addition to his group leadership responsibilities. He is a dynamic leader and business builder
with experience across Life Sciences, Healthcare, Digital, Healthcare IT and IT Services.

Prior to Campbell, Steve was an instrumental partner on the leadership teams of the Omnicom/CDM strategy practice and at
Leerink Swann, the Healthcare Investment Bank. Previously, he built and led Smart Analyst, an early global pioneer of the
Onshore/Offshore BPO/KPO analytics and consulting model. He spent the first 10 years of his career in leading sales and
marketing roles with Gideon Gartner's Giga Information Group and through acquisition as a Regional Director at Forrester

Steve has a BSc (Hons) in Information Systems Management from Bournemouth University, UK.
Stuart Greenberg
Deputy Director, Global/Oncology Market Research

Dr. Stuart E. Greenberg is currently Deputy Director, Global / Oncology Market Research at Bayer.  His responsibilities include
qualitative and quantitative primary research, secondary research, forecasting and market size and structure analysis.  In the past
he has been on the Global Market Research teams of Pfizer, Pharmacia, Searle, Roche Diagnostics and Boehringer Mannheim.
Stuart has managed market research on cancer treatment and prevention drugs, blood glucose monitors, point of care testing
equipment and ophthalmic instruments.  Stuart earned his undergraduate degree from Lafayette College and achieved a Masters
and PhD in Industrial/Organizational Psychology at Virginia Tech.
Anne Hale
US Specialty Care Lead – Business Analytics & Insights
Pfizer Inc.

Dr. Hale has been with Pfizer’s market analytics group for 10 years. She currently leads the market analytics group supporting the
US in-line brands for Pfizer’s Specialty Care Business Unit. In addition to this role, she also leads the Center of Excellence for
HCPs, which is tasked with identifying innovative, efficient research solutions for business issues and decisions relating to our
physician customers. She has held several other positions within Pfizer, including the Market Analytics Team Leader for
Urology/Respiratory brands, as well as Global Market Analytics Team Leader for New Product Development for a wide range of
therapeutic areas.

Prior to joining Pfizer, Anne was a Marketing Professor at both McGill University in Montreal and the University of Victoria in
Victoria, British Columbia, Canada, where she taught such courses as Marketing Management, Marketing Research, Business
Statistics, Advertising, and Retail Management at both the undergraduate and graduate levels. In addition, she also served a term
as Dean of the Undergraduate Program at both McGill University and the University of Victoria, as well as teaching in the Executive
Education Institutes of both universities.  

Anne holds a Bachelor of Business Administration, Masters of Business Administration and a Doctorate in Marketing,
specializing in quantitative methodology, all from the University of Texas at Austin.
  David Rosen
Executive Director, Forecasting, Analytics & Market Research
Purdue Pharmaceuticals
  Grace Samoil Reynolds
Head Market Insights

Grace is Head of Market Insights at Celgene. She was previously at Johnson & Johnson where she joined in 1997 in the Market
Research Department at Personal Products (consumer). She then progressed through roles in Market Research and
Forecasting management in the Pharmaceutical Sector, including responsibility for Women’s Health, Urology and Pain at Ortho
McNeil. Most recently, she was responsible for Market Research and Forecasting for the CNS and Pain Franchises in early
Pharmaceutical Development. She also has experience in Oncology, Anemia, Metabolics, and Mens Health. Prior to J&J, Grace
worked at Schering Plough and Colgate Palmolive, primarily in a Market Research capacity.

Grace earned her MBA at Rutgers University in New Jersey and holds a Bachelors in Chemistry from McGill University, Montreal,
Canada. Her passion is driving innovation and future thinking.
February 3-4, 2016
Hilton Parsippany Hotel, Parsippany, NJ