8:30am– 9:00am
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Registration & Networking Breakfast
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9:00am - 10:45am
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Wargaming
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10:45am - 11:00am
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Networking Break
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11:00am - 1:00pm
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Choosing a Conjoint / Trade-off Approach
i. Introduction to conjoint
ii. When to use conjoint technique
iii. When to use Discrete Choice, ACA, CBC, MaxDiff, etc
iv. Benefits and challenges of each method
v. Potential deliverables from various methodologies
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1:00pm - 2:00pm
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Networking Luncheon
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2:00pm - 5:00pm
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Researching and Improving Compliance and Persistence
With drug pipelines thinning, compliance and persistence are becoming the new frontiers of industry profitability – yet they are often
poorly understood. The contents of this workshop will include:
• The psychology of compliance and persistence
• The standard behavioral models applied to compliance
• The types of patients who are either non-compliant or non-persistent (they are different!)
• How physicians often negatively impact compliance and persistence
• Recent consumer attitude trends
• Most academic studies focus on mono-therapies. What are the compliance dynamics of patients on multiple therapies?
• A wide range of basic and advanced research techniques applicable to compliance and persistence
• Strategies for improving compliance and persistence, both today and, as technology expands, in the near future
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5:00pm
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Pre-Conference Workshops Conclude
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